Plogging is an abbreviation for picking up travel, and plogging, which is popular around the world, is a combination of the Swedish word plocka upp, meaning pick up, and the English word jogging, meaning run. Expanding the compound word to a slightly broader meaning, it refers to the act of picking up trash while enjoying sightseeing at a travel destination.Many people now enjoy zero-waste travel, which means not burning the packaging and materials that make up products and not discharging them into the land, oceans, or air that could threaten the environment or human health. And we are practicing travel to preserve resources through reuse and recycling. But we want to go further and practice collecting even the trash that exists in tourist areas while enjoying the trip.By capturing Koreas tourist attractions with our own eyes and picking up trash with our hands, we can provide better and more beautiful travel destinations to other travelers and future travelers as well.Starting with Busan, JooHang will develop to preserve Koreas beautiful travel destinations and introduce travel destinations that become even more beautiful through use by many people.